Barnaba Fornasetti

Barnaba Fornasetti for the cover of Baptista Magazine issue 19

What does it mean for something to feel timeless in an era consumed by hyper-presence? In 2026, as visual culture becomes increasingly shaped by acceleration, endless circulation and aesthetic overproduction, Fornasetti proposes a different rhythm, one rooted not in novelty for novelty’s sake, but in continuity, memory and imagination.

Earlier this year, during Milan Design Week, the historic Milanese atelier unveiled the complete transformation of its flagship on Corso Venezia, now opening onto Via Senato through a new spatial concept designed in collaboration with international design studio Tutto Bene. More than a retail redesign, the new flagship reimagined how audiences encounter the universe created by Piero Fornasetti and continued today under the artistic direction of Barnaba Fornasetti. Conceived as a spatial narrative unfolding across three floors, the boutique became a living cultural system where heritage, domesticity and fantasy coexist.

Barnaba Fornasetti leaning against a green marbled wall next to a Capitello chair during a magazine interview.
Perspective view of a gallery wall covered in decorative Fornasetti plates with surrealist themes.
Iconic Fornasetti face vases with yellow and purple flowers inside the bright new boutique interior.
Fornasetti porcelain face vase displayed in a wooden wall niche next to white hydrangeas.
Modern boutique interior with a Fornasetti sun motif above a dark wood doorway leading to a brightly lit showroom.
Fornasetti storefront window display featuring the brand logo and a turquoise ceramic vase with a repeating lip motif on a white pedestal.
Wall display of Fornasetti Tema e Variazioni porcelain plates featuring surrealist variations of Lina Cavalieri's face.
Fornasetti porcelain vase featuring a pansy flower with a surrealist eye design filled with orchid flowers.
Fornasetti luxury furniture piece featuring a black and white sketch of a classical Ionic column against a dark background.